"I am proud to be a salesman because more than any other man I, and millions of others like me, built America.
The man who builds a better mouse trap -or a better anything-would starve to death if he waited for people to beat a pathway to his door. Regardless of how good, or how needed, the product or service might be, it has to be sold.
Eli Whitney was laughed at when he showed his cotton gin. Edison had to install his electric light free of charge in an office building before anyone would even look at it. The first sewing machine was smashed to pieces. People scoffed at the idea of railroads. They thought that even traveling thirty miles an hour would stop the circulation of the blood! McCormick strived for fourteen years to get people to use his reaper. Westinghouse was considered a fool for stating that he could stop a train with wind. Morse had to plead before ten Congresses before they would even look at his telegraph.
The public didn't go around demanding these things they had to be sold!"
- Zig Ziglar - Salesman
Classics:
- SPIN Selling
- Solution Selling: Creating Buyers in Difficult Selling Markets and The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell (Kindle)
- Zig Ziglar: Selling 101: What Every Successful Sales Professional Needs to Know (Kindle) and Secrets of Closing the Sale (Kindle)
- Tom Hopkins: How to Master the Art of Selling (Kindle)
- Brian Tracy: The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible (Kindle)
Big Customers:
Basics:
Other mentions:
Other lists:
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