Sales and Top Books

Sales is probably one of the most American jobs one can get. In fact, every sales person is also an entrepreneur. I've read "SPIN Selling" years ago and currently listening to "Secrets of Closing the Sale" audio book. But I'm left wanting to find more books about sales. After searching around a bit, these seem to be the top books on the subject. These books focus purely on selling and the sales process (i.e. don't include books on persuasion or negotiation - though these topics are also touched on tangentially).

"I am proud to be a salesman because more than any other man I, and millions of others like me, built America.

The man who builds a better mouse trap -or a better anything-would starve to death if he waited for people to beat a pathway to his door. Regardless of how good, or how needed, the product or service might be, it has to be sold.

Eli Whitney was laughed at when he showed his cotton gin. Edison had to install his electric light free of charge in an office building before anyone would even look at it. The first sewing machine was smashed to pieces. People scoffed at the idea of railroads. They thought that even traveling thirty miles an hour would stop the circulation of the blood! McCormick strived for fourteen years to get people to use his reaper. Westinghouse was considered a fool for stating that he could stop a train with wind. Morse had to plead before ten Congresses before they would even look at his telegraph.

The public didn't go around demanding these things they had to be sold!"

- Zig Ziglar - Salesman

From the Guru's:
Big Customers:
Other mentions:
Other lists:
Related Posts Plugin for WordPress, Blogger...